All aboard the pain train.

There’s a little myth floating around about our brand, Skilled Athlete and we’d like to de-bunk the following. You do not need to be an athlete to carry our brand. You do not need to have an exceptional skill to wear our brand.

The global market for Sports & Fitness Nutrition Supplements is projected to reach US$8.8 billion by 2020, driven by the rising consumption of dietary supplements.

And that data sounds quite promising if you’re one of the big players in the dietary supplement industry. There’s a few possible deductions we can make from the staggering projections reaching US$8.8 billion.

1. More people are turning to exercise than ever before,
2. More people are turning to supplementation than ever before,
3. More people want more, for less than ever before.

Let’s call number one...

Ladies & Gentlemen, by this means we would like to introduce to you @willy.beating.cancer - He is a serving member of the 7th Battalion, Royal Australian Regiment and Afghanistan Veteran. On return to Australia from his deployment to Afghanistan Matt was diagnosed with an oligodendroglioma. Brain cancer.

We’ve come into contact with Matt through social media and when he told us his story, we wanted to do something...

It’s difficult to sufficiently put this into words, but the positive vibes & support we’ve received so far from the public as an Australian veteran owned business is simply amazing. We have built our business on a platform where we were able to grow, and where possible, to pay it forward.

Growing a business and all that is cool, but what about...

Speaking of controversial subjects, we're not looking to make friends or enemies. You don’t have to agree and we're always open to discussion, but let's get one thing straight from the start. We're looking at this subject objectively and have absolutely nothing to gain with this article other than just an opportunity to jaw off for a bit. Our opinion is formed solely based on...