About us

Skilled Athlete 🇦🇺 Comfort is a Slow Death.

Who we are? All summed up in this video.

Most of our team still work in operational capacities, which is why identities are not disclosed.

What does this means for you?

We've still got our finger on the pulse. When you're talking to one of our team, you're getting the good oil.

What do we actually do?

We do Strength & Conditioning through our App, Custom Tailored Meal Plans, Apparel and anything cool we can get our hands on.

We provide a selection of the very best quality products, because we understand that jazzy pictures & cool digital promotions just don't cut the mustard. Our priority is to do the basics extremely well. Quality & Service above all else.  

We pay it forward. 

We have dedicated Memorial products and services and we use that for good causes. You get something shiny, someone else gets something necessary. Everyone wins.

Part of our business model is to pay it forward. We use our exposure as a business to raise funds and awareness for Australians.

From cold hard cash donations to worthy causes, free coaching and mentoring to hooking people up with the help or contacts they need. Between the team we carry a wide range of knowledge and networks gained from professional insight.

Our aim here is quite simple, we strongly believe in paying it forward and if we can encourage others to join us, we're winning. We care about our community of veterans, young and old, and help out where we can. Every product sold under the Memorial page is used to raise funds solely for good causes. This means we donate 100% of every single dollar we make from these products towards that good cause. They are a complete standalone to our "normal" product range.

Most importantly, we use our past & present contacts and experience to vet which organisations, causes or individuals to donate to. Anyone with some military or police experience knows that not all charities are as charitable as they claim. We aim to provide legitimate causes with our time, effort and money raised. With your assistance. 

We carry our heritage with pride which is why you'll see the Australian flag flying proudly on our products, we're here to distinguish ourselves from the international market.