Who we are

Find out what we're about.

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Pay peanuts, get monkeys.

You get what you pay for. If you're looking for a bargain, you'll get a bargain service.

We're staffed by current and former military professionals. We've still got our fingers on the pulse, so we know what works - and we know what's going on in the kitchen. Not what worked 5, 10 or 15 years ago. We're always making sure you're getting the good oil.

Fitness starts somewhere

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"I'm with a US SOF unit and I first saw your PT Undershirt being worn by my Aussie counterpart in Syria. I've been wearing your kit ever since. Love it, it's bad-ass. Thanks from the USA. 🇺🇸" 

Anonymous.

"Site is well set up, shop is easy to navigate and purchase items, customer service is outstanding. Always in contact, from the time of purchase, right through to the review. Old school service I haven't experienced in ages! Quality is absolutely flawless and feels terrific when worn. Don't change a thing fellas, you're on an absolute winner!"

Jason C.


Are you listening to the WarriorU podcast?

Hosted by Special Forces Veteran Bram Connolly, the WarriorU podcast features special guests that will expand your thinking and knowledge surrounding topics ranging from human optimisation to entrepreneurialism, leadership and resilience.

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30 Minutes or Less

Busy life? Shorter does not mean easier.

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