You get what you pay for. If you're looking for a bargain, you'll get a bargain service.
We're staffed by current and former military professionals. We've still got our fingers on the pulse, so we know what works - and we know what's going on in the kitchen. Not what worked 5, 10 or 15 years ago. We're always making sure you're getting the good oil.
"I'm with a US SOF unit and I first saw your PT Undershirt being worn by my Aussie counterpart in Syria. I've been wearing your kit ever since. Love it, it's bad-ass. Thanks from the USA. 🇺🇸"
"Site is well set up, shop is easy to navigate and purchase items, customer service is outstanding. Always in contact, from the time of purchase, right through to the review. Old school service I haven't experienced in ages! Quality is absolutely flawless and feels terrific when worn. Don't change a thing fellas, you're on an absolute winner!"
— Jason C.
Hosted by Special Forces Veteran Bram Connolly, the WarriorU podcast features special guests that will expand your thinking and knowledge surrounding topics ranging from human optimisation to entrepreneurialism, leadership and resilience.Listen Now
The consistent application of basic training principles is the little key. The heavy door is whatever your reason is for training the first place. Every locked door opens easily with the right key. You can hard-knock the bastard, breach your way through and get what you need. But in terms of longevity, that door is cactus.
Motivation for the motivated is a funny thing, because it isn’t about motivation at all. A tiny portion of society know exactly what they want, how to get it and what they have to do to achieve it.
They don’t need to be pushed or motivated, they need to be controlled.
We're picking one member each month for a free Strength & Conditioning Membership. You've got to be in it to win it.