Who we are

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Founded in 2016

We're one of the OG's in Australia.

We're staffed by current and former Military, Law Enforcement and Private Security professionals.

We've still got our fingers on the pulse, so we're always making sure you're getting the good oil.

Fitness starts here

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"I'm with a US SOF unit and I first saw your PT Undershirt being worn by my Aussie counterpart in Syria. I've been wearing your kit ever since. Love it, it's bad-ass. Thanks from the USA. 🇺🇸" 

Anonymous.

"Site is well set up, shop is easy to navigate and purchase items, customer service is outstanding. Always in contact, from the time of purchase, right through to the review. Old school service I haven't experienced in ages! Quality is absolutely flawless and feels terrific when worn. Don't change a thing fellas, you're on an absolute winner!"

Jason C.


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Hosted by Special Forces Veteran Bram Connolly, the WarriorU podcast features special guests that will expand your thinking and knowledge surrounding topics ranging from human optimisation to entrepreneurialism, leadership and resilience.

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