You get what you pay for. If you're looking for a bargain, you'll get a bargain service.
We're staffed by current and former military professionals. We've still got our fingers on the pulse, so we know what works - and we know what's going on in the kitchen. Not what worked 5, 10 or 15 years ago. We're always making sure you're getting the good oil.
"I'm with a US SOF unit and I first saw your PT Undershirt being worn by my Aussie counterpart in Syria. I've been wearing your kit ever since. Love it, it's bad-ass. Thanks from the USA. 🇺🇸"
"Site is well set up, shop is easy to navigate and purchase items, customer service is outstanding. Always in contact, from the time of purchase, right through to the review. Old school service I haven't experienced in ages! Quality is absolutely flawless and feels terrific when worn. Don't change a thing fellas, you're on an absolute winner!"
— Jason C.
Hosted by Special Forces Veteran Bram Connolly, the WarriorU podcast features special guests that will expand your thinking and knowledge surrounding topics ranging from human optimisation to entrepreneurialism, leadership and resilience.Listen Now
This risk adverse approach is a result of fearful and weak leadership, where policy and planning are driven by fear their of public opinion courtesy of a rotten mainstream media platform. Any organisation that has any form of conflict at its pointy end should be driven to support the end-user. None deserve a frail egocentric leader who is fearful of answering some difficult questions, all of which have very simple answers.
This weakness from policy makers and commanders spreads like a cancer and infects every single individual below them...
We're picking one member each month for a free Strength & Conditioning Membership. You've got to be in it to win it.