You see them everywhere these days, from military & police hopefuls during their conditioning workouts to the IT Helpdesk chick during her 20 minute circuit at her local box.
Considering how popular they are these days, we're asking the big questions. Why? What is the added benefit?
First things first: Do weight vests actually improve conditioning or performance in the long run? The research is pretty mixed. Some studies suggest...
Skilled Athlete started from humble beginnings. As a brand we started with an idea and a goal, we didn't have much capital so we started with two t-shirts and a single Strength & Conditioning e-book. We sold these through a buy button on our Facebook page which cost us $9 a month, we didn’t even have a website or Instagram page at this stage. Our growth might have started slow, but it has been organic. We’ve grown because you, our support, believe in us and continue to support us.
So where did the idea come from?
There’s a little myth floating around about our brand, Skilled Athlete and we’d like to de-bunk the following. You do not need to be an athlete to carry our brand. You do not need to have an exceptional skill to wear our brand.
The global market for Sports & Fitness Nutrition Supplements is projected to reach US$8.8 billion by 2020, driven by the rising consumption of dietary supplements.
And that data sounds quite promising if you’re one of the big players in the dietary supplement industry. There’s a few possible deductions we can make from the staggering projections reaching US$8.8 billion.
Let’s call number one...
Ladies & Gentlemen, by this means we would like to introduce to you @willy.beating.cancer - He is a serving member of the 7th Battalion, Royal Australian Regiment and Afghanistan Veteran. On return to Australia from his deployment to Afghanistan Matt was diagnosed with an oligodendroglioma. Brain cancer.
We’ve come into contact with Matt through social media and when he told us his story, we wanted to do something...