Our Vision & Goal

Our Vision & Goal

August 26, 2018 1 Comment

Skilled Athlete started from humble beginnings. As a brand we started with an idea and a goal, we didn't have much capital so we started with two t-shirts and a single Strength & Conditioning e-book. We sold these through a buy button on our Facebook page which cost us $9 a month, we didn’t even have a website or Instagram page at this stage. Our growth might have started slow, but it has been organic. We’ve grown because you, our support, believe in us and continue to support us.

So where did the idea come from?

Read More


Journalism in the information era.

Journalism in the information era.

June 11, 2018

Journalism and credibility in the information era is a tricky thing. It is not a recent development, but many news sources discuss or pass opinion on subjects which they have little or no understanding of. In our world this applies to the military, but realistically, pick any other...

Read More


Find your reason

Find your reason

June 01, 2018 2 Comments

There’s a little myth floating around about our brand, Skilled Athlete and we’d like to de-bunk the following. You do not need to be an athlete to carry our brand. You do not need to have an exceptional skill to wear our brand.

Read More


Remember the story about Walking Wounded?

Remember the story about Walking Wounded?

May 13, 2018 4 Comments

Remember the ABC 7.30 program and the previous article we wrote regarding the charity "Walking Wounded" and the fraud allegations against them? Here's a refresher in case you're unaware of the story.
"Queensland police are investigating allegations that a charity set up to help Afghanistan war veterans was defrauded of $1.3 million.

Read More


What supplements do you take?

What supplements do you take?

May 12, 2018

The global market for Sports & Fitness Nutrition Supplements is projected to reach US$8.8 billion by 2020, driven by the rising consumption of dietary supplements.

And that data sounds quite promising if you’re one of the big players in the dietary supplement industry. There’s a few possible deductions we can make from the staggering projections reaching US$8.8 billion.

  1. More people are turning to exercise than ever before,
  2. More people are turning to supplementation than ever before,
  3. More people want more, for less than ever before.

Let’s call number one...

Read More


Fuck Cancer

Fuck Cancer

May 02, 2018

Ladies & Gentlemen, by this means we would like to introduce to you @willy.beating.cancer - He is a serving member of the 7th Battalion, Royal Australian Regiment and Afghanistan Veteran. On return to Australia from his deployment to Afghanistan Matt was diagnosed with an oligodendroglioma. Brain cancer.

We’ve come into contact with Matt through social media and when he told us his story, we wanted to do something...

Read More


At what point does political correctness supersede tradition and more importantly, when does it become dangerous?

At what point does political correctness supersede tradition and more importantly, when does it become dangerous?

April 19, 2018 5 Comments

Australia's Chief of Army, Lieutenant General Angus Campbell, has issued a directive that prohibits the wearing of 'death' symbols.

Lieutenant General Campbell said the practice was arrogant, ill-considered and that it eroded the ethos of the Army.

The directive was circulated as an internal minute on April 17, and later posted to unofficial social media pages for commentary.

Unfortunately for the ladies & gentlemen currently serving, they do not have the ability to speak out on ridiculous issues that come as a directive from a General. The corrosion of military capability by political correctness is real. 

Read More



Membership

We're picking one member each month for a free Strength & Conditioning Membership. You've got to be in it to win it.