It’s difficult to sufficiently put this into words, but the positive vibes & support we’ve received so far from the public as an Australian veteran owned business is simply amazing. We have built our business on a platform where we were able to grow, and where possible, to pay it forward.
Growing a business and all that is cool, but what about the option of making a difference while you’re at it? When time and resources are limited as a startup, you need to make priority decisions how to spend those.
At one point in our past we made a decision to serve. Simply because our career is no longer with the military does not mean we have forgotten about our mates. Specially those who should not be forgotten. When your great-grandfather, grandfather and father all have service records, it’s almost impossible not to share similar stories and experiences. Alongside our regular product line we will always continue to sell our charity products as our effort to pay it forward.
We’re a long way from challenging the big brands, but simply based on the support we’ve had to date - we know we will one day. We’re doing this our way, the way we want to. We don’t need to live on the income from Skilled Athlete, so instead of re-runs of Friends and video games, watching this hobby grow into something more is humbling.
To our friends, early supporters and loyal customers - you guys rock, quite simply, we couldn’t have done this without you.
There have also been some pretty big names who simply wanted to help get our brand out there and by this means we’d like to say thank you for introducing us to your fans:
Bram Connolly, Dr. Dan Pronk, Jake Matthews, Ryan Hoffman, Gerard MacIntyre - We look forward to the future, and increasing our support for you, and others! Thank you!
Picture by @jakematthewsufc at the @arnoldsportsau
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You see them everywhere these days, from military & police hopefuls during their conditioning workouts to the IT Helpdesk chick during her 20 minute circuit at her local box.
Considering how popular they are these days, we're asking the big questions. Why? What is the added benefit?
First things first: Do weight vests actually improve conditioning or performance in the long run? The research is pretty mixed. Some studies suggest...
Skilled Athlete started from humble beginnings. As a brand we started with an idea and a goal, we didn't have much capital so we started with two t-shirts and a single Strength & Conditioning e-book. We sold these through a buy button on our Facebook page which cost us $9 a month, we didn’t even have a website or Instagram page at this stage. Our growth might have started slow, but it has been organic. We’ve grown because you, our support, believe in us and continue to support us.
So where did the idea come from?