There’s a little myth floating around about our brand, Skilled Athlete and we’d like to de-bunk the following. You do not need to be an athlete to carry our brand. You do not need to have an exceptional skill to wear our brand.
The reason we chose the name Skilled Athlete, was to inspire. If anything we have shared with you, stirred you to action, that was a victory for us. Whether we know about it or not.
In order to pursue your goals, you require dedication. But this is the hard part, before something becomes dedication, it requires inspiration. We are all human, and experience our highs and lows. Our dedication to pursuing our goals drags us through these lows, whatever they may be. This is what defines us, everyone will inevitably achieve one goal in their life - it is your dedication to excellence that will continue to set new ones after this.
Remember; “The man on top of the mountain did not fall there.” (I can’t remember who said this originally so forgive us for not attributing it correctly.)
The following is by Dr. Dan Pronk and this is his version:
“Week in, week out I lift, the progress at times imperceptibly small or non-existent, however slowly but surely over time I edge towards my goals. My goals are humble but they are my own and give me a focus as to the end point of my current effort.
Whether I hit my goals or not is largely inconsequential, and if I do, I will simply set new ones further from my new limits of physical capability at the time. What is important is the process, the discipline, the path to the goals. I am accountable only to myself, I compete against no one except the reflection in the mirror. There is no one to chastise me for missing a session, no one to judge me for drinking a beer when I get home from work instead of hitting the platform. It is what we do when no one else is watching that really counts - this is the true discipline! Go out there and chase your goals - whether you hit them or not is of secondary importance, it is the process of goal setting and striving forward that evolves you as a human being.”
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Let’s point out an inconvenient truth.
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Skilled Athlete started from humble beginnings. As a brand we started with an idea and a goal, we didn't have much capital so we started with two t-shirts and a single Strength & Conditioning e-book. We sold these through a buy button on our Facebook page which cost us $9 a month, we didn’t even have a website or Instagram page at this stage. Our growth might have started slow, but it has been organic. We’ve grown because you, our support, believe in us and continue to support us.
So where did the idea come from?