August 12, 2019

Specificity in everything you do.

Bodybuilding did one good thing, bring fitness to the masses. But it brought with it a whole slew of bullshit, fad diets and gimmicky ideas.
All good, if the results you’re after are purely aesthetic. On paper, it’s an easy sum to achieve. Eat less, burn more = shredded.

It gets harder when you’re a performance athlete. You don’t put E10 into a dragster, and you don’t count calories when the only thing that matters is performance. You eat, learn and understand how YOUR body performs based on the foods you eat.

Food is like codeine. Some people love opiates, some are indifferent, and others flat-out hate the feeling of being doped out on opium.
Food is like that. Some perform like superstars on certain foods, others are indifferent and some absolutely hate certain foods because of the effect they have on performance.

I’ve seen performance athletes follow bodybuilding diets thinking its a one-size fits all program. Cut that shit out. If you’re a performance athlete in a sport with weight categories, act like it.

If you’re in any realm of career or sport where performance matters more than what you look like, eat like it. Cutting calories is detrimental, and long-term you’re headed down the rabbit hole of fatigue, injury and poor performance.

This is why you'll find that our Tailored Meal Plans aren't generic, there needs to be a purpose and a method. This starts with you. Because everyone responds differently to food, and often need YOUR feedback to make sure it's on the money. 

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